The hybrid Full-Stack Developer, E-commerce Strategist, and Digital Marketer. I build performant web applications, engineer databases, and scale brands with data-driven SEO & targeted paid campaigns.
Most developers write clean code but struggle to acquire traffic. Most marketers run profitable ads but can't architect a scalable database. I build the systems and drive the growth. Armed with deep backend logic and lethal frontend execution, I bridge the gap between heavy coding and high-ROI marketing.
Social growth & high-converting Meta funnels.
Aggressive performance ad scaling & profitable CAC optimization.
Architected systems, scaled brands, and revenue machines.
eCommerce management agency (Amazon FBA, Shopify, TikTok Shop, Walmart, Etsy & eBay) · Peoria, IL, USA
In one line: I built and ran this agency's entire digital operation on my own, from the website and a custom payment system to AI video ads, the WhatsApp sales channel and Meta ads.
Goal: A credible website for a premium agency that ranks for the services it actually sells.
Goal: Let the agency send invoices and get paid through PayPal without paying for invoicing software.
Goal: Produce consistent short-form video ads without a camera crew or actors.
Goal: WhatsApp is the agency's only sales channel, with no contact forms or live chat, so it had to turn conversations into clients.
Goal: Bring new potential clients into WhatsApp conversations.
Women's luxury beauty brand on Shopify · Skincare, Makeup, Hair Care, Bath & Body, Fragrance
In one line: I turned a smart-home gadget store into a luxury beauty brand. I rebuilt the Shopify store, catalog and SEO, and I run its Instagram and Facebook from scratch with AI-generated content.
Goal: Get the store on its own domain, working properly on mobile, without ever breaking the live site.
style attribute
twice on one element, so browsers ignored the second one, which held the image's size
setting. I fixed it at the source by merging both into one attribute, not by covering it up
with extra CSS.Goal: Turn an existing smart-home gadget store into a believable luxury beauty brand, not just swap the logo.
Goal: Make the new beauty store findable on Google.
Goal: Launch a brand-new Instagram and Facebook presence with a plan, not random posting.
Goal: Produce professional-looking beauty videos and photos with no studio or photographer.
Modern sculptural home décor on Shopify · Ceramic vases, lighting, mirrors, storage, textiles · 101 products
In one line: I fixed the technical SEO of a home décor store from the ground up: sitewide meta tags and structured data, a custom blog system, theme bug fixes, the custom domain and a full product content rewrite, all based on Google's official guidance.
Goal: Close the store's technical SEO gaps so every page is ready for Google and for AI search tools.
Goal: Give the store a blog that helps SEO and looks like part of the brand, not a default template.
Goal: Fix what was broken on the live theme and put the store on its own domain.
Goal: Replace raw supplier listings with product pages that rank and sell.
Goal: Find where the catalog could grow, based on live market data rather than guesswork.
Gaming accessories store on Shopify · RGB lighting, gaming desks & chairs, peripherals, charging gear
In one line: I rebuilt a gaming store's catalog, pricing and SEO from the ground up, launched its Meta ads and social pages, and found the tracking and pricing problems that were quietly costing it money.
Goal: Turn a leftover mixed store into a focused, profitable gaming brand.
Goal: Replace leftover wellness-store SEO with search content built for gaming buyers.
Goal: Launch a sales campaign on Facebook and Instagram that can learn and improve on a small budget.
Goal: Find out what the numbers really mean before changing prices, ads or audiences.
Goal: Turn empty social pages into an active brand presence that builds trust and helps ads get approved.
Built a 7-page agency site on Netlify with keyword research behind every page. Found that "Amazon FBA automation" results are crowded with FTC lawsuit and scam content, so I retargeted that page to a safer keyword. Migrated DNS and set up email authentication.
Read the full case study ↑Built a custom invoicing and payment system with no third-party software: 7 Node.js serverless functions, a locked-down Supabase database and the live PayPal API with verified webhooks and double-charge protection. 40/40 tests passing, and a real $1 live payment verified end to end before launch.
Read the full case study ↑Created "Nathan Cole", a reusable AI spokesperson who looks the same in every video. Wrote 2 UGC ad scripts as 8-second AI-generated scenes, built around a real pain point found in Amazon seller communities, with a brand guide taken from the website's own styles.
Read the full case study ↑Set up WhatsApp Business as the agency's only sales channel: profile, automated messages and quick replies. Launched a $25/day Meta lead campaign and qualified the real leads it brought in before pitching.
Read the full case study ↑Set up the domain, DNS and SSL, and fixed a mobile bug that made product images invisible on every product page by tracing it to a duplicated attribute in the Liquid template. Every fix was tested on an unpublished copy of the theme before going live.
Read the full case study ↑Repositioned a smart-home store into a luxury beauty brand: renamed 5 collections, rebuilt navigation and homepage copy, and grew the catalog from 1 to 87+ products. Wrote SEO titles and descriptions site-wide and applied them through Shopify's GraphQL API.
Read the full case study ↑Launched both accounts from scratch. Built a researched 30-day content calendar (Reels, Carousels and static posts on set days and times), with a Halloween pivot based on Google Trends data, and separate captions written for each platform.
Read the full case study ↑Produced all of the brand's Reels with Google Flow using second-by-second prompts, fixed glitching shots by redesigning the scene, and used the real logo as a reference so branding renders correctly. Also created AI product photos for static posts.
Read the full case study ↑Built one dynamic Liquid block that gives every page type correct meta robots, Open Graph and Twitter tags, a 60-character title cap and automatic descriptions. Added Organization and WebSite structured data sitewide, following Google's official guidance.
Read the full case study ↑Built a custom "Journal" blog from 5 theme files with article schema and an on-brand editorial design. Fixed a theme bug that added the brand name twice to every blog title, removed broken schema, fixed the header logo and connected the custom domain.
Read the full case study ↑Audited 101 products and found 94 raw supplier listings. Rewriting them in batches using only real specs, with redirects so no links break (first 9 live, the rest in progress). Found a duplicate listing and 5 researched categories to expand into.
Read the full case study ↑Cleaned 117+ off-brand products out of a gaming store, rewrote and optimized 97 products, merged 11 thin collections into 4, and fixed a lead product that was selling below cost with a pricing formula that covers ad costs. Published 4 SEO buying guides.
Read the full case study ↑Built a Sales campaign with 13 ads and audiences taken from Meta's live interest data, sized to the budget. Found the ads were reporting to the wrong business's pixel and set up a dedicated pixel with Conversions API, plus a retargeting audience.
Read the full case study ↑Took empty Facebook and Instagram pages to active, connected brand pages: bio, cover design, launch posts and separate captions for Instagram, Facebook and TikTok. Prepared 5 video ads and kept all creative within Meta and FTC rules.
Read the full case study ↑Developed an ultra SEO-optimized Dubai B2B manufacturing platform. Engineered with semantic HTML5/Vanilla JS for 100/100 Core Web Vitals. Features a luxury glassmorphism "Sky Prestige" UI and advanced Schema.org integration.
Custom-coded Australian beauty platform. Engineered high-performance, conversion-focused UI/UX with smooth frontend interactions and an ultra-responsive design for the aesthetics market.
Managed Ship A1, Day Dispatch & All State across 10 platforms. Generated 230k views. Executed Semrush/Ahrefs blog SEO, created email templates, and scaled content via Flick, Brandmentions, and Meta Suite.
Led a 30-day, $0 budget campaign. Generated 12k audience growth via semantic SEO and secured a verified NFL Running Back high-ticket lead (~$2.2k value) using a custom VIP Frictionless Concierge DM Protocol.
2x Aptech Vision Finalist. Built a custom gaming e-commerce platform from scratch. Engineered user auth, CRUD game uploads, friend chat, and secure backend purchasing workflows.
Built advanced agency platform. Executed heavy technical SEO, clearing massive DOM bloat and bulk-updating over 9,000 media assets to instantly spike Core Web Vitals.
Spearheaded Meta Ads campaigns achieving a 20% increase in qualified leads. Designed a suite of highly engaging Figma/Canva ad creatives that boosted post engagement by 35%.
Engineered complete black/white/gold luxury storefront. Designed product presentation layouts and executed full-funnel Meta campaigns across IG and FB to scale sales.
Executed a rapid, full-scale visual identity for Twitch streamer Dusse Bux. Designed a distinct purple color palette, logos, and stylized illustrations optimized for gaming audiences.
Executed aggressive on-page SEO and performance tuning. Bulk-optimized image assets and streamlined catalog metadata to dominate organic search visibility.
Deployed and configured an AI law firm receptionist app. Managed environment variables, database integrations, and complex deployment documentation pipelines.
6 official industry certifications proving my data-driven strategies.
Semrush
HubSpot
HubSpot
Industry Standard
I work across the entire digital pipeline, combining software engineering, e-commerce, infrastructure, SEO and marketing into one workflow.
Engineering experience spanning frontend, backend, databases, APIs and modern deployment infrastructure.
Storefront development, Liquid customization, catalog architecture, responsive UX, technical SEO and conversion optimization.
Technical SEO, keyword research, paid acquisition, audience targeting, retargeting, CRO and content strategy.
Interface design, brand systems, social creatives, visual assets, short-form content and conversion-focused experiences.
Multi-platform publishing, reels, static content, hashtags, trend research, analytics and brand management.
Execution backed by measurable output.